Discover the Unique Experience of Jim Beam Homegrown

Are you a music enthusiast looking for a unique festival experience filled with the best of New Zealand's musical talent? Look no further than the annual music celebration that is deeply rooted in Aotearoa's musical legacy - Jim Beam Homegrown.

This iconic festival, which showcases a diverse range of musical genres such as rock, pop, reggae, hip-hop, and electronic music, is a true celebration of Kiwi culture. After 18 incredible years on the Wellington waterfront, Jim Beam Homegrown is returning to its origins in the Mighty Waikato, where it all began. The evolution of Homegrown Events is a story of inspiration and growth. Originating as X*Air on the picturesque Waikato River, the event later transformed into the renowned Homegrown festival. What initially started as an extreme sports event at Claudelands evolved into the nationally recognized music festival that we know and love today. One of the key highlights of Jim Beam Homegrown is its exclusive focus on New Zealand talent. As the country's only New Zealand-only music festival, it proudly represents the rich musical culture of Aotearoa. Festival Director Andrew Tuck shared, "People doubted its sustainability, but 18 years later, the talent showcased at the festival continues to inspire audiences." What sets Jim Beam Homegrown apart is its commitment to offering exclusive access to releases, competitions, and information to its attendees. The festival's app provides a platform for showcasing artist bios, festival schedules, social interactions, partner competitions, and ticketing services. The ultimate goal is to enhance audience engagement and support the promotion of local artists. If you're eager to immerse yourself in the best of Kiwi music and culture, Jim Beam Homegrown is the ultimate festival experience not to be missed. Join us in celebrating the vibrant musical landscape of New Zealand and enjoy a truly unique and unforgettable event in the heart of the Mighty Waikato.