PARTNERS
Jim Beam is proud to have stood alongside New Zealand’s biggest celebration of local music, Homegrown, since 2011. It’s a partnership built on shared values: bringing people together, backing Kiwi talent, and celebrating the spirit of mateship. Whether it’s the first cheers of the day or the final track of the night, Jim Beam was there alongside Homegrown for those unforgettable moments - because great music, great mates, and great bourbon are always best enjoyed together.
Pepsi’s fizzed to join Jim Beam Homegrown — where Kiwi music takes centre stage and the thirst is real. We’re here to quench it and max the flavour. From the first drop to the last encore, music hits different with Pepsi. We don’t follow the crowd — we remix it. Thirsty for more? Follow @pepsi_nz and stay in the loop.
Before Homegrown, extreme sports event X*Air ran at Claudelands for three years before moving to the Wellington Waterfront for four years and evolving into the nationally recognized music festival Jim Beam Homegrown. 18 years on, Jim Beam Homegrown returns to its roots in the Waikato for the biggest Homegrown to date on the award-winning Claudelands Oval, a 9ha green space ideal for concerts, festivals, and other large outdoor events.
Located in the heart of Hamilton, Claudelands Oval is owned and managed by H3 Group, Hamilton City Council’s specialist events team.
As New Zealand’s biggest rock station, The Rock is the home of The Morning Rumble with Rog, Bryce, Mulls and Mel, Rock Drive with Jay & Dunc, Not For Radio, The No Repeat Workday, The Rock 2000, and just all round good bants. Tune in for a good dose of funny shit, sport and the best ever rock music for all kiwi blokes and blokettes.
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As a trusted provider of the greatest rock music collection of all time, we’re stoked to help bring you the greatest of kiwi rock to the Homegrown Rock Stage once again.
The Edge is New Zealand’s hit‑music station. With non‑stop new music, big laughs, and everything that’s happening. We're all over the biggest hits, the biggest moments and the biggest events like Jim Beam Homegrown.
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Catch Breakfast with Clint, Meg & Dan, Days with Cal & Yas and Arvos with Sean, Steph and Harrison
George FM is New Zealand’s dance and electronic music station, broadcasting 24/7 via FM across major centres and globally through the Rova app.
With shows like George Breakfast, George Drive with Sin & Brook, and George Nights spinning drum & bass, house music, UKG and beyond. George has been a longtime supporter of Kiwi music, the first station to play everyone from Lorde to Lee Mvtthews, and is a proud supporter of the Electronic Stage at Jim Beam Homegrown.
rova is MediaWorks' very own on-demand entertainment hub and digital platform made for kiwis by kiwis. rova unifies all our live music and entertainment from our 10 loved radio brands into one location along with custom playlists, podcasts, news, videos and competitions.
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Offering kiwis a world of homegrown entertainment that can be curated and personalised to individual tastes and for our advertisers, access to those audiences.
More FM is home to more of your favourite songs, high school hits, local news, competitions and events! Wake up in the morning with Si & Lana on the Breakfast Club, Join Cam for your local More FM Workplace Social Club and drive home with Sarah and Adam, all on More FM. More FM loves supporting local kiwi music including Kaylee Bell, Cassie Hendersen,
Six60 and more. We’re a proud supporter of Jim Beam Homegrown and can’t wait to celebrate in Claudelands Oval with you.
Mai is New Zealand's #1 Station for hip-hop and RnB, as well as a whole lotta kiwi tunes. Tegan, Fame and Nickson hold it down weekday mornings from 6AM on the Mai Morning Crew and Nate and Randy takeover from 3PM for NZ's hottest drive show, the Mai Home Run.
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You can catch them all on-air, catch-up on any moments you missed on IG, Facebook, TikTok and rova and get your extra dose of Mai content on the Mai FM YouTube channel.
We're amped up for another year with the legends at Jim Beam Homegrown, bringing the music we play on air, live to your ears!
