Celebrate Kiwi Music at New Zealand's Homegrown Festival

New Zealand's vibrant music scene is set to take center stage at a not-to-be-missed event this year. A celebration of homegrown talent and musical diversity, this festival promises a day filled with the best of Kiwi music across various genres like rock, pop, reggae, hip-hop, and electronic beats.

Embracing its roots, the festival is making a triumphant return to its place of origin, the Mighty Waikato. Formerly known as X*Air, an extreme sports event by the Waikato River, this event transformed into the renowned Jim Beam Homegrown festival that has been captivating audiences for 18 remarkable years. Despite initial doubts about its sustainability, the festival has grown into a symbol of New Zealand's rich musical heritage. What sets Jim Beam Homegrown apart is its exclusive focus on Kiwi talent, making it the only New Zealand-only music festival of its kind. Proudly representing the nation's culture, the festival offers a platform for local artists to shine and connects music enthusiasts with insider access to releases, competitions, and event details. Audience engagement is at the forefront of the festival experience, with an innovative app that provides a hub for artist biographies, schedules, social interactions, and more. Additionally, the festival aims to support and promote the incredible talent emerging from New Zealand's music scene, showcasing the diversity and creativity that defines the country's musical landscape. As Jim Beam Homegrown prepares to make its homecoming to the Waikato, music lovers can look forward to a day filled with electrifying performances, community spirit, and a celebration of all things Kiwi. Whether you're a fan of rock anthems, sultry beats, or catchy pop tunes, there's something for everyone at this iconic festival that encapsulates the essence of Aotearoa's music culture. Don't miss out on this opportunity to immerse yourself in the sounds of New Zealand and join in the festivities at Jim Beam Homegrown.